TV/Sports: The Newest "Where Amazing Happens" Commercials

The latest group of the NBA's "Where Amazing Happens" commercials are badass.

If you haven't seen them, you're missing out (and assumably effeminate). They start off with an empty arena. Then players and refs gradually fade in as they become part of what you eventually realize is a classic moment in playoff history. Then the crowd fades in as the play is completed and history is made. Then they fade back out, piece by piece, to the simplicity of the empty arena again. An inspired concept executed perfectly.